Finding a Fantastic Copywriter
If you wish to use the internet to make money, you'll need a web site. That website must be well written, particularly if you're hoping it will generate an income. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to create the text for your website. An expert copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Obviously, not all copywriters are created equal. Some copywriters have a lot of talent. Some, on the other hand, don't have any but are trying their hand at copywriting because someone told them that online writing would be a breeze. These are a couple of ways to help you tell the good from the bad.
Does the copywriter have his or her own site? Any copywriter worth his or her salt is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the copywriter doesn't have his or her own site, how are they going to be able to help you create yours? Look at the copy on the copywriter's website. If it is replete with typos and grammar errors this is a bad sign.
How well do you react to the copy on the copywriter's site? This is more involved than just finding grammatical errors and syntax errors. Does the website copy trigger an emotional response as you read it? Does it help you feel affection for the writer? Does it make you want to follow up and discover more about the copywriter? Does it make you eager to employ them as soon as possible? Does the website copy make you feel like you must get out of there? Does it make you mad? These are all crucial reactions and you should heed to them.
Do some more research on the writer. Search for reviews for the writer on independent web sites and online forums. It's very likely that the only reviews you will find on the writer's site are going to be positive. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These pstings merit extra attention. You must also ask the writer for a few references. See to it that you follow up and really get in contact with those references and ask for an honest opinion from them.
It is crucial to actually go over any samples furnished to you by the writer. It is a good idea to request samples beyond the ones that are available on the web site. This is especially important when you're trying to hire a writer who claims to be an expert in a certain field. If the writing sounds like a revamped Wikipedia article, you better find another copywriter.
There arelots of ways to figure out whether click reference or not a copywriter is worth hiring. You need to do some homework and try to find out more about the writer in terms of his or her principels, reputation and personal character.